I waited by the door for two days. My food was gone. My water bowl was empty.

I didn’t know where my human was.
I didn’t know if they were okay.
I didn’t know if I’d ever see them again.

I was scared. Hungry. Alone.
No one knew I was waiting.
No one even knew I existed.

My Story

My name is Brego. I’m a Border Collie, but more importantly, I’m someone’s dog.

One day, my human, Ben, left the house like always.
But he didn’t come back.

He’d been in an accident.
Taken to hospital.
And I was locked in the house. Alone.

At first, I waited.
But as night fell and morning came and no one walked through the door, I started to panic.

I barked until I was hoarse.
I scratched the door until my paws were sore.
I drank the last of my water.
And I waited.

And waited.

By the time someone found me, I hadn’t eaten in two days.
I was shaking.
Grey hairs had started to appear around my face.
I was three years old.

I thought I’d been forgotten.

When Ben came home, I wasn’t the same.

When Ben came home, I wasn’t the same.

Even after I was safe, the fear stayed.

I wouldn’t let Ben leave my sight. I cried when he shut a door. I paced, I panicked, I worried.

We turned that fear into something useful.

We created the SOS Tag— a small tag that lives on your keyring, to make sure what happened to me dosent happend to yout best friend

If something ever happens to you — a crash, a collapse, an emergency — this tag makes sure someone knows your dog is out there… waiting… needing help.

It says the one thing I needed someone to hear:

“My dog is home alone. Please help them.”

If something happens to you, this is what saves your dog:

1. Someone finds your keys. The SOS tag is clearly marked. It catches their eye.

2. They scan it with their phone. No app needed. Your emergency pet profile loads in seconds.

3. They realise your dog is home alone. They see what to do. Who to call. How to help.

Just like that, your dog isn't invisible. They're not forgotten. They're safe.

Why It Matters

You love your dog.
But what if you weren’t able to protect them?

This tag is your backup plan — a silent way to speak for your dog when you can’t.

  • 💧 Waterproof
  • 🔋 No batteries or charging
  • 📲 Works with any smartphone — no app needed
  • 🌿 Made from eco-friendly corn-based plastic
  • 🇳🇱 Designed and made in the Netherlands
  • 💶 One-time cost: €24.99 — no subscriptions, ever

Two minutes to set up.
Could mean everything when it matters most.

Dogs Who Will Never Be Forgotten

  • "My human made sure I won’t be left behind."

  • "Someone will come for me."

  • "They planned for the moment I hope never comes."

Don’t leave your dog waiting. Don’t let them wonder.

Get the SOS Tag – €24.99 One-Time

One small tag.
One simple decision.
One way to make sure your dog is never forgotten.

Frequently asked questions

Is the €29,99 all I have to pay?

YES - There are no further fees or subscriptions. It's a €29,99 one-off investment for your dogs safety and peace of mind.

How does it work?

Each SOS tag has a tiny NFC chip inside — the same tech used for contactless payments and key fobs.

When your tag arrives, you’ll simply tap it with your phone to set up your dog’s profile. You’ll add key details like emergency contacts, your dog’s medical needs, vet info, and any behavior notes.

From then on, anyone with a smartphone can tap the tag — whether it’s on your dog’s collar or your keys — and instantly see your dog’s profile. That means they’ll know exactly who to call and how to help.

No app needed. No complicated setup. Just a quick tap, and your dog is protected.

Can anyone access the info?

Only someone who is physically with the tag with there phone can access your dog’s profile.

There’s no way to look up or “hack” the profile remotely. Your information stays private and secure, and you control what’s visible at all times.

Think of it like a digital ID tag — visible only when needed, and only by the people who are there to help.

Is an app needed to read the tag

Nope — no app needed at all.

Anyone can read the tag using a smartphone that supports Apple Pay or Google Pay (NFC-enabled). Just a quick tap, and your dog’s profile opens instantly.

You also don’t need an app to set up the profile. When your tag arrives, you simply tap it with your phone to create and update your dog’s information.

Fast, simple, and no downloads required.

What's included on the profile

Your dog’s profile holds everything someone would need to help them in an emergency. You choose what to include, and you can update it anytime.

Typical info includes:

🐾 Your dog’s name, photo, and breed

📍 Home address

🩺 Medical conditions, medications, allergies

🧠 Behaviour notes (e.g. nervous around men, scared of loud noises)

📞 Emergency contacts (you, family, vet)

You’re in full control — only what you choose to share will appear when someone scans the tag.

Is it waterproof?

Yes — the tag is fully waterproof.

If your tag becomes damaged simply return it to us and we'll replace it.

Does the tag need charging?

No - there are no batteries, wires, or charging cables. It’s always ready!

Just attach it and forget it — until the moment it matters most.

Final Word from Brego

I waited.
I barked.
I scratched the door.
And no one came.

Not because they didn’t care — but because they didn’t know I was there.

That’s why we created the SOS Tag.
Not just to protect dogs like me, but to give humans like you a way to keep your promise of protecting your best friend— even if something goes wrong.

Protect Your Dog Today – €24.99 One-Time

No app. No subscription. Just peace of mind.

Because they trust you with everything.
And they deserve to know someone will come.

With love,
Brego
Chief Emergency Officer
BrainyBrego